Our Inspiring Journey

Hi. Im Zainab, the owner of Hook On Loop. I started crocheting back in 2022 and came up with an idea of creating and selling crochet flowers in Pakistan. Hook on Loop was started as a dream of creating something unique for gifting purposes. I started off alone but sooner realised the huge demand for handmade item and I wasn’t able to fulfil it all alone. My husband decided to join in and supported me in making this dream a bigger one. We set ourselves on a mission to offer something that can be loved and cherished for a lifetime. A way of spreading and celebrating love and joy all across the world. 
We can proudly say that we are the first ones in Pakistan to launch crochet flowers. 

We are now a team of more than 10 people working for a change. It’s a group of people who have put their blood, sweat and tears, working tirelessly day and night in making and providing the best for our customers. What started off as a hobby is now a major source of income for a lot of people and have given financial independence to a lot of women. 

Everyday Zainab and Sufiyan and working tirelessly to put a smile on faces by sending them memories that will last with them forever. Every order has its own beautiful message and story that can be remembered for a life time.